How to Promote Your Podcast Episode
You were just on a podcast. Congrats! I bet you crushed it. What now?
Don’t just call it a day once the episode is recorded. Put your marketing hat on and promote the episode. Questioning why you need to do that? Because promoting a podcast episode you were on:
Demonstrates expertise; boosts your credibility
Gives you content to attract prospects, generate leads, build your brand, grow your business
Allows your clients and/or following to connect with you
Shows gratitude and strengthens relationship with the podcast host (Especially this one right here! Thanks!)
Increases your visibility to other podcasters that may want you on their podcasts
How do I promote my episode?
Share to social media.
Write a post and be sure to focus it on why your audience would want to listen. Make it about them. How does listening to your episode help them?
Share graphics. Use the podcast cover art, episode art the podcaster provides you, or a great quote from the episode.
Make a short audio or video clip from your episode that educates or entertains.
Provide a link where they can listen. Note that the LinkedIn algorithm prefers you not to put links in your posts so it’s better to add them in your comments.
Use hashtags related to your topic and to the audience you want to listen.
Tag the podcast account and/or podcaster.
Add to your email newsletter
Include any of the above graphics and a link to the episode.Share it on your website.
If you have a page where you share your appearances or a log, write about your appearance, share graphics or audio/video clips, and link to your episode.Tell your community.
Share the episode in online communities and forums where relevant and helpful.
When you’re on my podcast, I provide promotional graphics and clips you can use. If you’re on a podcast that doesn’t provide them, check if they have a press kit that provides graphics. Canva is also a great resource for making your own.
I can’t wait to see what you share! Be sure to tag me or show me!
- Stacy
